Grooming Your E-list

To be worthy of being passed along, the message must be compelling. CARE’s “I Am Powerful” campaign, launched in March 2006, continues to capture my attention. Every time I see a CARE e-mail or billboard, I travel back in time to the five years I spent growing up in Nairobi, Kenya. A powerful message will deliver results. CARE’s ongoing promotion of this campaign has added nearly 19,000 to its Power Circle.