Easier Said Than Done: Death by Committee
Groupthink is the kiss of death to successful fundraising.
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Jeff Brooks
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It’s OK to have a blind spot or two. But the fundraising review committee mixes everyone’s poorly supported opinions into a toxic cocktail that can kill your chances for fundraising success.
And if it’s hard on quality, it’s death to innovation. The less familiar something is, the more a committee attacks. Fear of the unknown grows into “Lord of the Flies” groupthink; and you can kiss innovation goodbye.
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Jeff Brooks
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