Growing Donor Files: It's Time for a New Approach

First, a quiz. Anyone remember what we talked about in the November column? Here’s a hint: It was about baby boomers and the missed opportunities among those prospects. Ring any bells?

Allow us to refresh your memory. This population is growing — dramatically. More than 72 million people 65+ are expected by 2030 (less than 17 years from now)! That’s up from 40 million in 2010. And these prospective donors require a different type of messaging that is part of a multichannel approach.