Growing Donor Files: It's Time for a New Approach

Stay tuned — we will be reporting more on the impact of donor clusters. In the meantime, what are you doing to message to different donor groups (perhaps we should first ask what you are doing to identify different donor groups!) in a more donor-centric way? Let us know!

Karin Kirchoff is vice president at MINDset Direct. Reach her at kkirchoff@mindsetdirect.com. Jeff Regen is general manager of the nonprofit group at Merkle. Reach him at jregen@merkleinc.com