Growing Donor Files: It's Time for a New Approach

As you may also recall, we noted that nonprofits are failing to capture boomers (especially younger ones under age 55) the way they’ve captured previous generations. Why? In today’s fast-food world of Amazon.com personalization and mobile smartphones everywhere, we, the nonprofit community, are failing to meet their expectations. Baby boomers expect to be engaged in a far more meaningful way than the generations before them. They want more information about how their donations were used. They want to be a part of your winning team and to feel a closer relationship with the charity. And they want it through the channel(s) of their choice at the time of their choosing.