Growing Donor Files: It's Time for a New Approach

So what’s a savvy nonprofit marketer to do? (That’s you, by the way …)

Time to change
It’s time for us to move beyond a one-size-fits-all, campaign-based approach to a true individual-level approach. Yes, we know, there’s lots of talk about moving to a constituent-centric approach. There is some action — just not a lot. And the potential is big; we think very big.