Growing Donor Files: It's Time for a New Approach

If a diner targeting septuagenarians was the only type of restaurant, how many people would dine out? What would revenues look like for the restaurant industry? Consider the explosion of dining options we have today — different cuisines, levels of service, atmospheres and channels (dine out, take out, order in) as restaurants take a constituent-centric approach to cater to different types of clientele at different times. No wonder the restaurant industry grew from $444 billion in 2007 to $632 billion in 2012 in spite of the Great Recession!