Growing Pains Abound for Local Cancer Charity

Crosby is quick to admit that LINC’s early successes, due in part to Parker’s celebrity endorsement, preempted an urgent need to fundraise. Unfortunately, those donors who gave during the formative years were not adequately cultivated for future giving.

“The board realized they had a problem, but what they failed to do was implement a strategic plan,” Crosby says. “I was surprised at how many donors came onto the database after the Parker efforts, and nothing had been done with that data.”