Growing Pains Abound for Local Cancer Charity

“Once you get people to give, they tend to continue to give, unless you tick them off,” Crosby says. “But you’ve got to get your letter right.”

Using Best Software’s MIP Fundraising-Paradigm software, LINC tweaked its data and employed personalization for all its direct mail letters: salutation, prior gift amount, if applicable, and “signed by someone the recipient knew personally at LINC.”