Growing Pains Abound for Local Cancer Charity

“To do a list rental for a local community, it gets pricey to meet your needs,” he says. “I’ve always thought that donor retention is far more importnat than donor acquisition. If you gave me a limited pool of money, I would pour all that money into not only retention, but upgrading those gifts. If someone gives you a gift, chances are they’re going to give you a second one.”