Guiding Donors’ Journeys With Your Database System

You can imagine a supporter’s journey as being marked by milestones, and as a supporter passes each milestone — for example, by passing a certain lifetime donation value or pledging a planned gift of some kind — that confirms that he or she has made it to the next level of support. By coding the donors on your database according to the milestones they have passed, it helps give some shape and definition to your database and enables you to plan activities for those groups of people based on their progress so far.