Guiding Donors’ Journeys With Your Database System

In reality, it’s more like herding cats than cattle — they don’t move in nice, predictable ways in tidy groups in the same direction. Some insist on skipping a step, while others do it in the wrong order, and there’s always one out there on his own somewhere. So rather than all supporters being somewhere on a journey from A to Z, some may have started at G and gone back to B before progressing to Z.