Guiding Donors’ Journeys With Your Database System

Next, decide what milestones you want to track. In other words, what are the significant moments that represent a deeper level of support for your cause? Typically, these include the first gift, when lifetime gifts have exceeded $1,000 and if the donor has participated in a fundraising event for your cause, among others. As long as you have the data in your database to identify these milestones, you’re on your way.