Guiding Donors’ Journeys With Your Database System

Then, use your reporting tool (or ask your techie colleague to do it for you) to identify the milestones passed by each donor; this essentially describes the journeys taken by each donor to date. Ask for them to be grouped and counted. This is where you’ll find out that even though you may have a classic supporter journey in your mind’s eye, there are in fact myriad variations on that theme. You will discover that you can’t assume that journeys are linear, but you will identify patterns revealing the journeys most frequently taken by your supporters. And from that, you’ll identify candidates for the next steps and be reasonably confident that they are steps that many will be happy to take.