Hand Your Cause Over to Recipients

Bravo to St. Mary’s/Westside Food Bank Alliance for a mailing that hits its message home on the outer envelope and jolts recipients inside. What’s more, it does so by employing a teaser made up of just two simple images and seven words.

The white No. 10 envelope features a shrunken image of a $1 bill tinted green with the words “100 of These” below it. Next to the dollar bill is a color photograph of a full plate of food with the words “Provide 700 of These!” below it.