Hand Your Cause Over to Recipients

But this mailing strikes that balance perfectly. And it does what more and more nonprofits recognize is necessary in this day of greater donor skepticism: It reports where donations are going. “100 of these provide 700 of these.” The numbers are clear, not written in small type.

The reply device continues this theme. Next to each ask level is the number of meals it provides, e.g., “$20 (returned to the community as food for 140 meals); $40 (returned to the community as food for 280 meals).”