Hand Your Cause Over to Recipients

The organization reiterates the outer teaser and graphics in the Johnson box area of the two-page, 8.5-inch-by-11-inch letter. It pulls the mailing’s elements together, adding a bit of branding to it, and reminds recipients what it was that brought them into the mailing in the first place.

Timing is a huge factor in this mailing’s potency. Hunger is a compelling cause that’s hard for most people to turn away on an average day, and that’s true to an even larger extent during the holiday season. This mailing by St. Mary’s/Westside Food Bank Alliance does a great job of passing its cause on to recipients.