Get Past the First Date With Donors
Handle things wrong, and you might end up with just a one-night stand.
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It was a great first date. Your messages were spot-on; he was interested in what you had to say; there was an immediate connection. You're off to a great start. Now what?
Nonprofits of all shapes and sizes struggle with retaining first-time donors. The first step — getting them in the door — is a big one, but all that effort will be for naught if you can't take the relationship to the next level.
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- Companies:
- American Red Cross
Elizabeth Ricca
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