Get Past the First Date With Donors

● Report back. Tell your new donors what the impact of their gifts was and how you're putting all the support you get to good use. They'll be happy to know that they made a difference.

● Be consistent. Every time you communicate with new donors (and old) — be it on your Web site, in a direct-mail piece, through a text message, via video or meeting you in person — they should see and hear messages that reassure them it's you. Your organization's communications should sing with one voice so there's no possible ambiguity, no chance of them deleting your e-mail without realizing it's from you, no missed opportunities to reinforce your message.