Get Past the First Date With Donors

The most recent piece — a "One Minute Update" celebrating Red Cross month — started encouraging me to make the transition from Haiti donor (specific and one-time) to Red Cross supporter (general and ongoing). It included an update on Haiti relief, but it also featured stories about the organization's work in other parts of the world and some interesting tips. All very accessible, very high-level and well-chosen to be interesting to me, thus far a one-time donor.