Get Past the First Date With Donors

All the communications I've received from the Red Cross in the two months since my original donation have been proportional to my initial commitment: simple messages; not too frequent, not too demanding; nearly all cultivations rather than asks. Its online communications team has cleverly woven 
targeted messages about the earthquake — the issue that brought me to the table in the first place — with messages about the Red Cross' work more generally to help me see the big picture.