Get Past the First Date With Donors
Handle things wrong, and you might end up with just a one-night stand.
Lessons for building great donor relationships
Not every nonprofit fundraises for disaster relief, but nonprofits of all stripes have the need to cultivate first-time donors. Your strategy will change based on the audience at hand, but there are a few lessons you can take from the Red Cross that are relevant for any nonprofit:
- Companies:
- American Red Cross
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