'Happily Ever After' Is Possible
But you may have to adjust the definition of 'happy.'
I read the same articles you do so I know there are exceptions to the rules. But generally, the reason a fundraising effort gets written up or featured in a webinar is because it is outstanding. If everyone was doing it, we wouldn’t bother reading about it.
These success stories are rare. We all want to be the hero or heroine in them. But reality is, well, reality. So why do we still think we can ignore the rules and live happily ever after?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
