'Happily Ever After' Is Possible

Or it may be as simple as no one is taking the time to collect the stories from the programs that you raise money for. If that’s the case, you need to think about a new system to correct this. Donors want to know that they make a difference. The stories and photos we share are one of the best ways throughout the year to assure them they do.

Measure twice, cut once
Master carpenter Norm Abram gave this wise advice to home-improvement do-it-yourselfers, but it’s good advice for fundraisers, too. We’ve all heard how important testing is to our success. Finding that new best practice usually won’t happen without testing, tweaking and — sadly — some failures along the way.