'Happily Ever After' Is Possible
But you may have to adjust the definition of 'happy.'
Retesting your findings is the best way to avoid making a wholesale change based on results that were skewed by seasonality, current events, bad delivery on the part of the post office or any number of other factors that are outside our control.
Still looking for “happily ever after”? If you love your work and believe in the mission of the organization, you’re already well along the path to that wonderful place. But if you’re fighting the rules (or working for someone who insists you do), you may need more than a few verses of “Heigh-ho, heigh-ho, it’s off to work we go” to bring a smile to your face.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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