Harness the Commanding Presence of Celebrity

Celebrity supporters that have an affinity and passion for an organization’s mission can help gain media exposure and attention for a cause, among a host of other things.

The U.S. Fund for UNICEF has used celebrities as ambassadors for its cause for more than 50 of its 60 years.

Actor Danny Kaye was the organization’s first celebrity representative, serving as a Goodwill Ambassador from 1954 until his death in 1987. Among other things he did in support of the organization, Kaye toured UNICEF projects in Myanmar, India, Indonesia, Korea, Thailand and Japan, creating a documentary of his travels called “Assignment: Children.” The film was underwritten by Paramount Pictures and seen by more than 100 million people when it opened, with profits going to UNICEF.