Harness the Commanding Presence of Celebrity

Organizations also can initiate conversations with celebrities that have expressed an interest publicly about an issue or cause.

Some tips Szarkowski shared in terms of selecting and working with celebrity ambassadors are:

1. Select a celebrity with a sincere interest in your organization.

2. Be strategic and respectful of their time by making the most of it. “Instead of going to the celebrity on five different occasions with five different things, try to bundle your asks and have a plan,” she says.