Harness the Commanding Presence of Celebrity

“He really put UNICEF’s mission into the households of Americans and helped endear our work to many people,” says Lisa Szarkowski, managing director of public relations for the U.S. Fund for UNICEF. “He used the trust and credibility that the public had for him to share our mission.”

Many celebrities have since followed in Kaye’s footsteps as UNICEF ambassadors. Szarkowski says the organization’s connection to such well-known individuals has helped it overcome the challenge of bringing the work UNICEF does in other countries to Americans’ back yards.