Harness the Commanding Presence of Celebrity

“The kids that we serve are thousands of miles away, very anonymous to a lot of people, to some extent less visible and, in some minds, less relevant because they’re not right here. And it’s the job of our ambassadors to really help humanize our mission. To show the kids, tell the stories of the kids, give them a voice on the world stage and really show that to the public. And they have been invaluable,” Szarkowski says.