Harness the Commanding Presence of Celebrity
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Celebrity endorsers command attention from the media and can put the spotlight on an issue that otherwise might escape the public eye. As an example, Szarkowski points to the situation in Darfur. UNICEF tried for years to draw attention to Darfur, but it wasn’t until actress Mia Farrow took a trip there three years ago that it got coverage in the media.
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- Companies:
- U.S. Fund For UNICEF
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Abny Santicola
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