Harness the Commanding Presence of Celebrity

“She continued to visit there, she continued to speak out about it. She’s been doing blogs for us and reporting back on what she’s seeing,” Szarkowski says.

“She’s been out speaking to schools and religious groups and really bringing this issue to light for people in a way that they can understand and take action. So, in that case, it’s incredible to have someone who can do that because when we were just pitching it on our own and trying to get attention for it without a celebrity, it wasn’t getting very far. She’s been able to do extraordinary things as a result for the people of Darfur,” she adds.