Harness the Commanding Presence of Celebrity

But UNICEF uses celebrities for more than the media attention they garner. Ambassadors might testify on Capitol Hill, visit with children in foreign countries, lobby foreign governments and their leaders, call donors to acknowledge generous donations or speak with board members about an issue.

The bottom line when bringing on celebrity advocates is to find someone who is passionate about your mission and cause. It shouldn’t just be about having a celebrity for an event. Select celebrity advocates that will be able to articulate the mission of your organization and be credible and sincere about the work that you’re doing.