Harness the Commanding Presence of Celebrity
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Szarkowski says the U.S. Fund for UNICEF has found that the best celebrity ambassadors are those that come to the organization on their own because they’ve done research on it or have an affinity for its mission.
“I think that’s really a great starting point rather than pursuing people who may or may not have time or may or may not be interested,” she says.
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- U.S. Fund For UNICEF
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Abny Santicola
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