Harness the Commanding Presence of Celebrity
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Before bringing a celebrity on as an ambassador, the organization has a conversation with him or her in which it shares information about its mission and the role of an ambassador. Szarkowski says celebrities often will support the organization quietly — serving as chairperson for a campaign or making a speech at an event — before taking on the role of ambassador.
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- Companies:
- U.S. Fund For UNICEF
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Abny Santicola
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