Can Branding Help Fundraising?
Maybe. But for most nonprofits, it can’t take the place of a solid strategy.
The right brand effort can catapult your organization to growth and success. The wrong one can hamper your revenue and programmatic effectiveness. Please: It's worth testing to make sure you've got it right. FS
Tom Harrison is CEO of Russ Reid and a member of the FundRaising Success Editorial Advisory Board. Reach him at tharrison@russreid.com
- Companies:
- World Vision
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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