Can Branding Help Fundraising?
Maybe. But for most nonprofits, it can’t take the place of a solid strategy.
For the vast majority of nonprofits, "ye have not because ye ask not." Unless fundraising best practices are added to good brand work, no money will flow.
But what if the brand identity and guidelines actually conflict with best fundraising practices and diminish results? Think it couldn't happen to you? Think again.
- Companies:
- World Vision
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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