Advice For All You Muggle Fundraisers from Professor Albus Dumbledore
Lesson II
Curiosity is not a sin. . . . but we should exercise caution with our curiosity ("Harry Potter and the Goblet of Fire")
A good reminder from the professor to always test. What will happen if we add a brochure to our annual membership-renewal package? Test it. Can we e-mail our deeply lapsed donors at break-even or better? Test.
- Companies:
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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