Advice For All You Muggle Fundraisers from Professor Albus Dumbledore
There are two polar opposites in fundraising, both of which can have fatal results: making changes with nothing to go on other than curiosity, and having no curiosity so your e-mails, mailings, newsletters and events all look the same. Exercise caution by testing, and don't stop asking "What if?"
Lesson III
Happiness can be found, even in the darkest of times, if one only remembers to turn on the light ("Harry Potter and the Prisoner of Azkaban")
We all have dark days in our fundraising careers. We aired a DRTV spot, and no one called to donate. The mailer messed up, and the letters went out with the wrong insert. Our year-end email campaign failed to launch on time due to a technical glitch.
- Companies:
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
