Advice For All You Muggle Fundraisers from Professor Albus Dumbledore

While it's hard to fund an entire nonprofit with electronic communications only, it's wrong not to have meaningful content available online. Key word: meaningful. What can you say on Facebook or Twitter that makes people search out your postings amongst the drivel that surrounds it?

From time to time, we may wish for a little magic to solve all our fundraising challenges. But the reality is, fundraising is hard work, smart strategies and building solid relationships with donors. It's also rewarding and fun, from time to time. I hope that's true for you today.