Harsh economic conditions drive innovation in charity fundraising. Now millions can financially support a charity while surfing the Web.

"The concept is very simple — raise money for charity while you surf and search the web," stated Steve Croth, a Canadian Social Entrepreneur and Co-Founder of Better The World. "We already all do this as part of our daily routine. Why not help charities at the same time?"

In less than two minutes, people can join through www.bettertheworld.com, download the tools, start raising money, and track the impact of their activities. The tools include a browser sidebar, and Google powered search toolbar, both of which seamlessly integrate to Microsoft Internet Explorer and Mozilla Firefox.