Harsh economic conditions drive innovation in charity fundraising. Now millions can financially support a charity while surfing the Web.

"We've seen a growing trend towards people seeking innovative ways to support us. Better The World offers us a new way to connect online with people who want to support us, but don't necessarily have time or money to give," says Neil Hetherington, Habitat for Humanity Toronto's CEO. "People can now surf the web, support Habitat, and stay engaged with what we are doing to help rebuild communities."