Harsh economic conditions drive innovation in charity fundraising. Now millions can financially support a charity while surfing the Web.

"The number one goal of Better The World is to support the experience and tenacity of our charity and foundation partners," commented Elissa Beckett, Director Charities, Better The World. "We know that the work they do is making a huge difference; bettertheworld.com is an exciting new way to involve even more people in helping their efforts."