Have a Listen: San Francisco Symphony

Robert Lasher is director of development for the San Francisco Symphony, an organization supported by 11,274 individual donors and 173 corporations and foundations.

FundRaising Success: How does your organization raise funds?
Robert Lasher: Historically, the Symphony has been strong in several regards. It has been a leader in performing arts in terms of encouraging individual giving both at the broadest level in terms of general support through a telefund or direct mail [campaign] and then has been fairly pioneering with the higher level gift clubs, so that has put our annual fund in a really strong position as a percentage of the overall revenue, but also in terms of being poised to grow each year through the success of the different levels of the gift club — one feeding into the other. And I think that one aspect of that that’s been differentiating is the really instrumental role historically that volunteers have played in our program. Each of our campaigns, whether they be the Friends campaign, which is donors $60 to $1500, or Maestro’s Circle, which is $10,000 and higher, each have a committee of volunteers with really strong leadership and really strong succession that are facilitating peer to peer solicitations and identifying prospects for the next level of movement to the next level of leadership in the annual fund.