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Reeher%20LLC<%2Fa>%20announced%20that%20Haverford%20College<%2Fa>%20has%20joined%20the%20Reeher%20Platform<%2Fa>,%20a%20software%20service%20for%20higher%20education%20fundraising%20management.%20The%20private%20Haverford,%20Penn.-based%20college,%20which%20serves%20approximately%201,200%20students%20and%20more%20than%2013,000%20alumni,%20parents%20and%20friends,%20is%20using%20the%20Reeher%20Platform%20to%20increase%20retention%20of%20donors%20to%20its%20Annual%20Fund<%2Fa>,%20as%20well%20as%20identify%20and%20predict%20the%20best%20new%20prospects.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fhaverford-college-joins-reeher-fundraising-platform%2F" target="_blank" class="email" data-post-id="11240" type="icon_link">
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“For a school of our size, we’ve developed a sophisticated and well-resourced alumni relations and annual giving program, and have benefited with a strong annual fund participation rate of 48 to 50 percent,” says Craig Waltman, senior associate director of alumni relations and annual giving at Haverford College. “We noticed a pattern of some donors giving only every other year or every third year. This on-again, off-again pattern had been happening for awhile, and we needed to understand and address it to continue Annual Fund growth.”
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