Heifer International takes on its biggest project to date — an $800 million campaign to alleviate hunger and educate the world.

By Margaret Battistelli Gardner

“Regional events can take on any kind of look,” Woodworth says. “We want them to be as varied as possible to attract different kinds of donors.”

Can’t forget DM
Both Jared and Woodworth are quick to point out that the new emphasis on major gifts will in no way take away from the importance of the direct marketing program. The well-designed direct mail, the stylish yet charming catalog and matching Web site are, after all, the open end of the funnel and have been transmitting Heifer’s simple, consistent message to the public for 60 years.