Heifer International takes on its biggest project to date — an $800 million campaign to alleviate hunger and educate the world.

By Margaret Battistelli Gardner

“The majority of major-gifts donors come up through direct mail,” Woodworth says. “It’s amazing the number of people who respond to that message.

“We’re so lucky,” she adds, “and yet it’s not just luck. We have a team of folks in the marketing department making sure we’re telling the accurate message of Heifer. That message resonates. Heifer is a simple organization with a very simple idea that hasn’t changed for 60 years.”