Heifer International takes on its biggest project to date — an $800 million campaign to alleviate hunger and educate the world.

By Margaret Battistelli Gardner

“Direct mail and the Web site are clearly where we shine,” Jared says. “We have a grassroots effort that has built our 60 years of success. Our community relations team and regional offices around the country work with volunteers to get our message out to churches, schools, civic clubs.

“These groups are so inspired and touched by the simplicity of the message that they are willing to take that message to other people in their community,” she adds.