Heifer International takes on its biggest project to date — an $800 million campaign to alleviate hunger and educate the world.

By Margaret Battistelli Gardner

“I keep a picture of this man and his son with the cow in my office, and when I find myself in back-to-back meetings, talking about numbers, who visited, their reactions, etc., I see this man and his son and I remember this is why we’re doing all this.

“I’ve never seen people so happy to sign a contract. It’s amazing that even though people agree to pass on one animal, very often they’ll pass on two or three because it makes them feel good. They’ve never had an opportunity to give before; they’re discovering what a joyous experience it is to give. It’s a powerful thing to help people make that first gift.”