Heifer International takes on its biggest project to date — an $800 million campaign to alleviate hunger and educate the world.

By Margaret Battistelli Gardner

The Hope for the Future campaign has been in the works for a few years and will involve every aspect of fundraising at Heifer. The main focus, however, is on its newly organized major gifts initiative. Until recently, major gifts was something of an ad hoc proposition for Heifer and responsible for a mere 3 percent to 4 percent of its contributed income.