Heifer International takes on its biggest project to date — an $800 million campaign to alleviate hunger and educate the world.

By Margaret Battistelli Gardner

“We’ve always received major gifts, but we haven’t had a formalized program with a dedicated staff,” explains Donna Jared, vice president of development at Heifer. “It’s only in the last couple of years that we’ve had the processes and policies in place. Revenue from major giving has doubled since last year, and we’re continuing to identify our prospects and work on cultivation plans for them. The difference is we’re now aggressively working our plans.”